It’s beginning to look a lot like the holiday season! Often, the season sneaks up on us quickly. Amongst all of the personal holiday madness, we tend to forget how the holidays affect our businesses. A mistake that can hurt your profit and reputation. In order to save you the stress of planning, we have thought of 5 ways to get your business ready for the holidays!
1. Make a list and check it twice!
2. Make your social media and marketing emails festive!
3. Give thanks to your employees!
4. ‘Tis the season of giving (and selling)
The key to holiday promotions is creating a sense of urgency. You can run limited-time promotions ending sooner rather than later and put a big emphasis on their end date. This can work for products or services. For services, consider giving free demos, trial periods or discounted periods. If you sell products, remind customers that the promotion is limited and that they may want to buy before it sells out!
5. Find out what tactics were naughty and which ones were nice
After all of your holiday marketing tactics are in place, keep track of their results! Check to see if they drove more traffic to your website, review your social media analytics and check your emails when you get back! Decide what worked and what did not, so that you can improve next year.