So, you have a website. It may not be the best looking website and it takes over 3 minutes to load, but at least you have one. You are making yourself known on the internet, right? Sadly, this is wrong. A website that is unattractive and hard to use is more likely to hurt your business than help it. Your potential customers don't want to deal with a challenging website or have to use only their desktop computer to view it.
Unsurprisingly, 61.2% of the global mobile phone population accessed the internet from their mobile phone. This means if your website is out of date and cannot be loaded on a smartphone, your business’ content will not be seen. Your business will soon become irrelevant and lost in memory like VHS tapes and JNCO jeans.
If your website is lacking in features and functionality, you’re at risk of losing valuable business. How do you know when your business is in need of a new website? Take a look at the list below to discover the 4 top reasons you need to redesign your website.
Be Responsive Or Be Lost
This is one of the most important reasons a website needs a redesign. If your website is not responsive, meaning it is not available on all platforms (including mobile phones, tablets and desktops) you most definitely need a website redesign ASAP! For a few years now, Google has given mobile-friendly websites a higher ranking in its search results, over desktop only websites. When searching for a service online, most people only trust the first page of results. If your website is not there, you are giving your competitors your potential new leads. Additionally, Google recently fully implemented mobile first indexing. This update means that Google will now rank a website based on the mobile version of its website's content.
As of 2016, people search for services on their mobile devices more than any other device, making this design decision a no-brainer.
Your website is your digital storefront. It is the online version of your first impression and it is what a lot of potential customers see first. This makes it incredibly important for your website to be sleek, modern and user-friendly. If the first thing you see when you look at your website is visual tell tale signs of aging (like small basic fonts, a complicated layout, old boring stock photos) your website is out of date. Along with these visual cues, oftentimes the code rendering the websites back end may be hindering it by causing slow loading speeds, having unoptimized metadata and non-existent SCHEMA markup. People usually judge a website by its cover (landing page) so if it's not modern and functional, you need to update!
Search Engines Don't Like You
When you search for your website on Google, what page does your website appear on? If your business has changed, is this reflected in terms of information and search engine optimization on your website? Are your keywords still ranking? Do you even have a keywords? Does your SEO reflect the latest algorithm update by Google? Your website may be visually pleasing but if it is not search engine optimized it is in need of a redesign. Updating and improving a website’s on-site SEO can aid your business in acquiring new leads and can help improve page ranking on popular search engines.
You Have Changed
If your logo or services have changed, you will definitely need to make changes to your website. If your business’ goals have changed you will want to redesign as well. You want your website to reflect what your business is like today, so you can get the correct clients. If you recently got a new service or product and your conversion rates are lower than you expected, then it may be time to consider a general redesign. This includes: layouts, page descriptions, product or service descriptions, calls-to-action, tone and copy. This redesign should represent your business as it is now. People search online before making a majority of their purchases, so presenting your business clearly and accurately online is essential to getting their business.
Redesign Your Website With Rainman Digital
If you make an assessment of your website and meet any of these criteria, you should consider having your website professionally designed to maintain maximum conversions. Your website is your digital first impression and Rainman Digital can help you put your best image forward. Our knowledgeable team of experienced web designers and content writers are experts at making beautiful, user-friendly and responsive Google ranking websites. Give us a call at (210) 647 - 6333 or contact us online, let's brainstorm!