Why You Should Invest in a Custom Website
In today’s world, if you don’t have an online presence then you are behind. So where do you start? And how do you get an online presence? And more importantly, how do you stand out from the competition? Starting with a custom designed website tailored to your business is the best way to build your online identity. Having a custom website over a template can be the deciding difference between you and the competition.
1. Planning process
If you couldn’t already tell, building and maintaining a website is indeed a lot of work. That is why we suggest leaving the intricate process to professionals. Having someone that handles multiple aspects of your company isn’t always the best idea. Hiring a web development company will take the pressure off your jack of all trades and place it into the hands of someone who specializes in web design. Websites should never be a one and done thing. It takes time and you have to be sure your message is updated and consistent. Custom designed websites have blue prints and a strategy to ensure success. Allow a web developer to guide you through the process and potential growth your company will see from a beautiful, functional site
2. Meaningful design
A web development company is going to create a website that is all about quality, customized
user experience. Your business’s best features and interests are going to be the highlight of
your website to ensure it is on brand with your company. A benefit of having someone
experienced build your best online portfolio is the opportunity to have a design that
represents you and your company for a greater outreach. Your business and brand won’t be
limited by the same template that every company has for their site.
3. Custom design and feature
With meaningful design comes the opportunity to be customized for more than just web users, but also mobile users. With the rise of smartphones, it is vital that your website is also mobile friendly. Anytime a user visits your site, from any device, they should be able to recognize your company right away. A web development company will make sure that your website not only looks good on a computer screen but on a variety of other screens as well. Equally as important, is your websites responsiveness. Along with the form and function of a custom website, comes the ability to track and monitor not only how your website is doing, but also who is visiting your site. These features will allow you to view how long people are staying on pages, what they are clicking and interacting with the most and even where they visited your page from.
Search engine optimization is another vital component to a strong foundation for your online identity. Without SEO, your website won’t reach your audience or bring in new leads. It is the ultimate online marketing strategy for your company and establishes online credibility. SEO and plug-ins still require attention once you lay the foundation. A web development company can help you understand the importance of SEO and the tools and plug-ins required and help you climb the Google mountain.
So where do you get started now? With Rainman Digital of course! Our team of developers, designers, content writers, and social media professionals want your business to be its best digital self. We want to get to know your business as well as you do so we can deliver an engaging website that converts potential leads into meaningful relationships. Contact us today to get started on a project together!